--- title: ATEM --- [Skip to main content](https://elisabravostudio.com/atem#main-content) [![logo\_color\_horizontal](https://elisabravostudio.com/hs-fs/hubfs/logo_color_horizontal.png?width=220&height=83&name=logo_color_horizontal.png) ![SR Logo Dark](https://8510912.fs1.hubspotusercontent-na1.net/hubfs/8510912/SR%20Logo%20Dark.svg) ![logo\_color@2x](https://elisabravostudio.com/hs-fs/hubfs/logo_color@2x.png?width=100&height=88&name=logo_color@2x.png) ![SR Logo Dark](https://8510912.fs1.hubspotusercontent-na1.net/hubfs/8510912/SR%20Logo%20Dark.svg)](https://elisabravostudio.com?hsLang=en) - [home](https://elisabravostudio.com) - [Skills](https://elisabravostudio.com/skills) - [About me](https://elisabravostudio.com/about) - [Contact](https://elisabravostudio.com/contact) Open main navigation Close main navigation - [home](https://elisabravostudio.com) - [Skills](https://elisabravostudio.com/skills) - [About me](https://elisabravostudio.com/about) - [Contact](https://elisabravostudio.com/contact) **Client Location:** Germany **Category:** Biotech Start-Up ## Atem ![Artboard 53-3](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2053-3.png?width=1920&height=1080&name=Artboard%2053-3.png "Artboard 53-3") My role at ATEM evolved from Brand Lead to Brand & Marketing Lead, marking one of the most significant transitions in my career. While my background is rooted in strategic design, expanding into marketing challenged me to develop new capabilities in content strategy, campaign planning, analytics, and cross-functional leadership. I collaborated closely with CRM and operations specialists, guided content creators and web designers, and contributed to reporting initiatives that supported data-driven decision-making across the organization.  This transition was made possible by the strong overlap between design strategy and marketing. Leveraging user research methodologies such as buyer personas, empathy mapping, and value proposition development, **I helped align brand, marketing, and sales efforts around a deeper understanding of customer needs and business goals.** From a brand perspective, I have led the **design and implementation of every customer-facing touchpoint across digital and offline channels**. This includes overseeing the company website implementation, landing pages, email campaigns, digital advertising, social media assets, as well as communication materials for conferences across the United States and Europe, including brochures, flyers, banners, and exhibition collateral.  ![Artboard 54-2](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2054-2.png?width=1200&height=675&name=Artboard%2054-2.png "Artboard 54-2") ![Artboard 55-1](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055-1.png?width=1200&height=675&name=Artboard%2055-1.png "Artboard 55-1") ![Artboard 55 copy](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy.png?width=1200&height=675&name=Artboard%2055%20copy.png "Artboard 55 copy") ![Artboard 55 copy 2-1](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%202-1.png?width=1200&height=675&name=Artboard%2055%20copy%202-1.png "Artboard 55 copy 2-1") ![Artboard 55 copy 3-1](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%203-1.png?width=1200&height=675&name=Artboard%2055%20copy%203-1.png "Artboard 55 copy 3-1") ![Artboard 55 copy 4-1](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%204-1.png?width=1200&height=675&name=Artboard%2055%20copy%204-1.png "Artboard 55 copy 4-1") ![Artboard 55 copy 20-1](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%2020-1.png?width=1200&height=675&name=Artboard%2055%20copy%2020-1.png "Artboard 55 copy 20-1") ![Artboard 55 copy 5-1](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%205-1.png?width=1200&height=675&name=Artboard%2055%20copy%205-1.png "Artboard 55 copy 5-1") ![Artboard 55 copy 6](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%206.png?width=1200&height=675&name=Artboard%2055%20copy%206.png "Artboard 55 copy 6") ![Artboard 55 copy 7](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%207.png?width=1200&height=675&name=Artboard%2055%20copy%207.png "Artboard 55 copy 7") ![Artboard 55 copy 8-1](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%208-1.png?width=1200&height=675&name=Artboard%2055%20copy%208-1.png "Artboard 55 copy 8-1") ![Artboard 55 copy 9](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%209.png?width=1200&height=675&name=Artboard%2055%20copy%209.png "Artboard 55 copy 9") ![Artboard 55 copy 12](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%2012.png?width=1200&height=1935&name=Artboard%2055%20copy%2012.png "Artboard 55 copy 12") ![Artboard 55 copy 10](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%2010.png?width=1200&height=675&name=Artboard%2055%20copy%2010.png "Artboard 55 copy 10") ![Artboard 78](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2078.png?width=650&height=181&name=Artboard%2078.png "Artboard 78") # [![Artboard 51 copy](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2051%20copy.png?width=220&height=60&name=Artboard%2051%20copy.png)](https://elisabravostudio.com/atem#contact-form) ![Artboard 55 copy 11](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%2011.png?width=1200&height=675&name=Artboard%2055%20copy%2011.png "Artboard 55 copy 11") ![Artboard 53 copy 2](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2053%20copy%202.png?width=1200&height=675&name=Artboard%2053%20copy%202.png "Artboard 53 copy 2") ![Artboard 54 copy 2-1](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2054%20copy%202-1.png?width=1200&height=675&name=Artboard%2054%20copy%202-1.png "Artboard 54 copy 2-1") ![Artboard 55 copy 18-1](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%2018-1.png?width=1200&height=675&name=Artboard%2055%20copy%2018-1.png "Artboard 55 copy 18-1") ![Artboard 55 copy 19-1](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%2019-1.png?width=1200&height=675&name=Artboard%2055%20copy%2019-1.png "Artboard 55 copy 19-1") ![Artboard 55 copy 25](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%2025.png?width=1200&height=675&name=Artboard%2055%20copy%2025.png "Artboard 55 copy 25") ![Artboard 55 copy 26](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%2026.png?width=1200&height=675&name=Artboard%2055%20copy%2026.png "Artboard 55 copy 26") ![Artboard 55 copy 21-1](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%2021-1.png?width=1200&height=675&name=Artboard%2055%20copy%2021-1.png "Artboard 55 copy 21-1") ![Artboard 55 copy 22](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%2022.png?width=1200&height=675&name=Artboard%2055%20copy%2022.png "Artboard 55 copy 22") ![Artboard 55 copy 23-1](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%2023-1.png?width=1200&height=675&name=Artboard%2055%20copy%2023-1.png "Artboard 55 copy 23-1") ![Artboard 55 copy 24](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2055%20copy%2024.png?width=1200&height=675&name=Artboard%2055%20copy%2024.png "Artboard 55 copy 24") ## More of my work ![brand design - elisa bravo studio](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2065%20copy%204.png?width=900&height=1014&name=Artboard%2065%20copy%204.png) [See More](https://elisabravostudio.com/zenexploit?hsLang=en) ![Artboard 65 copy 6](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2065%20copy%206.png?width=801&height=907&name=Artboard%2065%20copy%206.png) [See More](http://sprocketrocket.co/presets/nebula) ![Branding - Logo Design](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2065%20copy%202.png?height=2000&name=Artboard%2065%20copy%202.png) [See More](https://elisabravostudio.com/atodaviada?hsLang=en) From brand identity to marketing assets, turning ideas into tangible results. ## Let's Connect. ## [![instagram\_icon\_black](https://elisabravostudio.com/hs-fs/hubfs/instagram_icon_black.png?width=35&height=35&name=instagram_icon_black.png)](https://www.instagram.com/elisabravo_studio/) [![linkedin\_icon\_black](https://elisabravostudio.com/hs-fs/hubfs/linkedin_icon_black.png?width=35&height=36&name=linkedin_icon_black.png)](https://www.linkedin.com/in/elisabravo/) [![youtube\_icon\_black](https://elisabravostudio.com/hs-fs/hubfs/youtube_icon_black.png?width=35&height=35&name=youtube_icon_black.png)](https://youtu.be/adtP_PLfOgs)     ![Artboard 45\_1](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2045_1.png?width=200&height=179&name=Artboard%2045_1.png "Artboard 45_1") ### Or if you prefer, feel free to send me a message :) ![](https://elisabravostudio.com/hs-fs/hubfs/Artboard%2052-1.png?width=110&height=110&name=Artboard%2052-1.png) Design.Studio.Berlin Raumerstrasse 22 10437, Berlin Expertise [branding](https://elisabravostudio.com/services?hsLang=en) [web design](https://elisabravostudio.com/services?hsLang=en) [strategy](https://elisabravostudio.com/services?hsLang=en) [landing page](https://elisabravostudio.com/services?hsLang=en) [corporate identity](https://elisabravostudio.com/services?hsLang=en) [printed pop](https://elisabravostudio.com/services?hsLang=en) [social media ads](https://elisabravostudio.com/services?hsLang=en) Let's connect [elisa.bravo.studio@gmail.com](https://elisabravostudio.com/elisa.bravo.studio@gmail.com?hsLang=en) +49 176 2734 7635