My role at ATEM evolved from Brand Lead to Brand & Marketing Lead, marking one of the most significant transitions in my career. While my background is rooted in strategic design, expanding into marketing challenged me to develop new capabilities in content strategy, campaign planning, analytics, and cross-functional leadership. I collaborated closely with CRM and operations specialists, guided content creators and web designers, and contributed to reporting initiatives that supported data-driven decision-making across the organization. Through these collaborative efforts, I have contributed to the development of a six-figure sales pipeline and strengthened the company's market presence over the past several years.

This transition was made possible by the strong overlap between design strategy and marketing. Leveraging user research methodologies such as buyer personas, empathy mapping, and value proposition development, I helped align brand, marketing, and sales efforts around a deeper understanding of customer needs and business goals.

From a brand perspective, I have led the design and implementation of every customer-facing touchpoint across digital and offline channels. This includes overseeing the company website implementation, landing pages, email campaigns, digital advertising, social media assets, as well as communication materials for conferences across the United States and Europe, including brochures, flyers, banners, and exhibition collateral.